Innovation Games: Creating Breakthrough Products Through Collaborative Play download free [PDF and Ebook] by Luke Hohmann

Innovation Games: Creating Breakthrough Products Through Collaborative Play download free [PDF and Ebook] by Luke Hohmann year 2006
  • Book name: Innovation Games: Creating Breakthrough Products Through Collaborative Play
  • Author: Luke Hohmann
  • Release date: 2006/6/24
  • Publisher: PEARSON EDUCATION (US)
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780321437297
  • Rating: 7.01 of 10
  • Votes: 513
  • Review by: Sydney Woodley
  • Review rating: 9.76 of 10
  • Review Date: 2018/10/24
  • Total pages: 192
  • Includes a PDF summary of 23 pages
  • Description or summary of the book: Innovation Through UnderstandingsmThe toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can't explain what they want. Now, there's a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers' true, hidden needs and desires.You'll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start. Learn how your customers define success Discover what customers don't like about your offerings Uncover unspoken needs and breakthrough opportunities Understand where your offerings fit into your customers' operations Clarify exactly how and when customers will use your product or service Deliver the right new features, and make better strategy decisions Increase empathy for the customers' experience within your organization Improve the effectiveness of the sales and service organizations Identify your most effective marketing messages and sellable featuresInnovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.
  • Estimated reading time (average reader): 10H46M24S
  • Other categories, genre or collection: Research & Development Management, Software Engineering, Games Strategy Guides, Project Management Software
  • Available formats: TXTz, OEB, WORD, DOC, EPUB, LIT, PDF, TXT. Compressed in ZIP, TAR.BZ, RAR, TAR.GZ
  • Download servers: MEGA, Tresorit, Dropbox, FreakShare, Microsoft OneDrive
  • Format: Paperback
  • Approximate value: 52.95 USD
  • Dimensions: 204x227x11mm
  • Weight: 381g
  • Printed by: Addison-Wesley Educational Publishers Inc
  • Published in: New Jersey, United States
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