Getting to Plan b: Breaking Through to a Better Business Model download free [PDF and Ebook] by John W. Mullins

Getting to Plan b: Breaking Through to a Better Business Model download free [PDF and Ebook] by John W. Mullins year 2009
  • Book name: Getting to Plan b: Breaking Through to a Better Business Model
  • Author: John W. Mullins
  • Release date: 2009/12/4
  • Publisher: HARVARD BUSINESS REVIEW PRESS
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781422126691
  • Rating: 8.2 of 10
  • Votes: 777
  • Review by: Ramon Welsh
  • Review rating: 9.27 of 10
  • Review Date: 2018/11/7
  • Total pages: 272
  • Includes a PDF summary of 28 pages
  • Description or summary of the book: You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea. The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers' needs, and endures. You'll discover strategies for: -Identifying the leap-of-faith assumptions hidden in your plan -Testing those assumptions and unearthing why the plan might not work -Reconfiguring the five components of your business model-revenue model, gross margin model, operating model, working capital model, and investment model-to create a sounder Plan B. Filled with success stories and cautionary tales, this book offers real cases illustrating the authors' unique process.Whether your idea is for a start-up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success.
  • Estimated reading time (average reader): 13H45M4S
  • Other categories, genre or collection: Management: Leadership & Motivation, Entrepreneurship, Business Strategy, Ownership & Organization Of Enterprises
  • Available formats: PDF, GIF, DOC, EPUB, LRF, TXT, WORD, CSV. Compressed in CAB, LHA, ZIP, ACE, RPM, RAR
  • Download servers: Memopal, MEGA, Hotfile, Uploaded, FileServe, LaciCloud, Dropbox
  • Format: Hardback
  • Approximate value: 29.95 USD
  • Dimensions: 156x235x22.86mm
  • Weight: 482g
  • Printed by: Not Available
  • Published in: Boston, MA, United States
Vote:

More books of 2009

More books in English

More books of the publisher HARVARD BUSINESS REVIEW PRESS

More books of the genre or collection Business, Finance and Law