Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know download free [PDF and Ebook] by Mark Jeffery

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know download free [PDF and Ebook] by Mark Jeffery year 2010
  • Book name: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
  • Author: Mark Jeffery
  • Release date: 2010/11/30
  • Publisher: JOHN WILEY AND SONS LTD
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780470504543
  • Rating: 8.01 of 10
  • Votes: 167
  • Review by: Addilynn Faber
  • Review rating: 9.23 of 10
  • Review Date: 2018/11/14
  • Total pages: 320
  • Includes a PDF summary of 32 pages
  • Description or summary of the book: NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted. Data-driven marketing improves efficiency andeffectiveness of marketing expenditures across the spectrum ofmarketing activities from branding and awareness, trail andloyalty, to new product launch and Internet marketing. Based on newresearch from the Kellogg School of Management, this book is aclear and convincing guide to using a more rigorous, data-drivenstrategic approach to deliver significant performance gains fromyour marketing. Explains how to use data-driven marketing to deliver return onmarketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketershould know Based on original research from America's leading marketingbusiness school, complemented by experience teaching ROMI toexecutives at Microsoft, DuPont, Nisan, Philips, Sony and manyother firms Uses data from a rigorous survey on strategic marketingperformance management of 252 Fortune 1000 firms, capturing $53billion of annual marketing spending In-depth examples of how to apply the principles in small andlarge organizations Free downloadable ROMI templates for all examples given in thebook With every department under the microscope looking for results,those who properly use data to optimize their marketing are goingto come out on top every time.
  • Estimated reading time (average reader): 21H30M40S
  • Other categories, genre or collection: Sales & Marketing, Market Research
  • Available formats: PDF, EPUB, DOC, XPS, OEB, TXT, BMP, WORD. Compressed in TAR.LZO, ZIP, TGZ, RAR, ARJ
  • Download servers: BitShare, Firedrop, Hotfile, Mediafire, FileCupid, 4Shared, Microsoft OneDrive, Torrent
  • Format: Hardback
  • Approximate value: 25.10 USD
  • Dimensions: 162x234x28mm
  • Weight: 512g
  • Printed by: John Wiley & Sons Ltd
  • Published in: Chichester, United Kingdom
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