Social Media Metrics: How to Measure and Optimize Your Marketing Investment download free [PDF and Ebook] by Jim Sterne

Social Media Metrics: How to Measure and Optimize Your Marketing Investment download free [PDF and Ebook] by Jim Sterne year 2010
  • Book name: Social Media Metrics: How to Measure and Optimize Your Marketing Investment
  • Author: Jim Sterne
  • Release date: 2010/7/4
  • Publisher: JOHN WILEY AND SONS LTD
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780470583784
  • Rating: 9.38 of 10
  • Votes: 466
  • Review by: Kori Sisson
  • Review rating: 7.42 of 10
  • Review Date: 2018/10/29
  • Total pages: 272
  • Includes a PDF summary of 26 pages
  • Description or summary of the book: The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world.Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
  • Estimated reading time (average reader): 12H41M36S
  • Other categories, genre or collection: Business Strategy, Sales & Marketing, Internet Guides & Online Services, E-commerce: Business Aspects, Retail Sector
  • Available formats: MOBI, PDF, XPS, WORD, DOC, TXT, EPUB, TCR. Compressed in CHM, TAR.BZ2, ZIP, RAR, ISO, ARC
  • Download servers: Tresorit, 4Shared, MEGA, LimeTorrents, Dropbox, Microsoft OneDrive, Uploaded, Google Drive
  • Format: Hardback
  • Approximate value: 21.22 USD
  • Dimensions: 152x234x24mm
  • Weight: 450g
  • Printed by: John Wiley & Sons Ltd
  • Published in: Chichester, United Kingdom
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