Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies download free [PDF and Ebook] by Charlene Li

Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies download free [PDF and Ebook] by Charlene Li year 2011
  • Book name: Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
  • Author: Charlene Li
  • Release date: 2011/8/26
  • Publisher: HARVARD BUSINESS REVIEW PRESS
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781422161982
  • Rating: 9.76 of 10
  • Votes: 574
  • Review by: Karlie Pierre
  • Review rating: 8.6 of 10
  • Review Date: 2018/9/10
  • Total pages: 352
  • Includes a PDF summary of 35 pages
  • Description or summary of the book: Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In 'Groundswell', Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of 'Groundswell', featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: Evaluate new social technologies as they emerge; Determine how different groups of consumers are participating in social technology arenas; Apply a four-step process for formulating your future strategy; and, Build social technologies into your business.'Groundswell' is required reading for executives seeking to protect and strengthen their company's public image.
  • Estimated reading time (average reader): 17H41M51S
  • Other categories, genre or collection: Public Relations, Management & Management Techniques, E-commerce: Business Aspects, Internet Guides & Online Services
  • Available formats: PDF, EPUB, TXT, WORD, AZW, DjVu, DOC, GIF. Compressed in 7Z, TAR.BZ, ZIP, TAR.GZ, AZW, RAR
  • Download servers: FileServe, pCloud, BitShare, Uploaded, Hotfile
  • Format: Paperback
  • Approximate value: 19.48 USD
  • Dimensions: 140x210x23mm
  • Weight: 355g
  • Printed by: Not Available
  • Published in: United States
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