Customer Centricity: Focus on the Right Customers for Strategic Advantage download free [PDF and Ebook] by Peter Fader

Customer Centricity: Focus on the Right Customers for Strategic Advantage download free [PDF and Ebook] by Peter Fader year 2012
  • Book name: Customer Centricity: Focus on the Right Customers for Strategic Advantage
  • Author: Peter Fader
  • Release date: 2012/1/10
  • Publisher: WHARTON DIGITAL PRESS
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781613630167
  • Rating: 8.3 of 10
  • Votes: 414
  • Review by: Otto Polk
  • Review rating: 7.55 of 10
  • Review Date: 2018/10/24
  • Total pages: 128
  • Includes a PDF summary of 11 pages
  • Description or summary of the book: Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
  • Estimated reading time (average reader): 8H36M16S
  • Other categories, genre or collection: Sales & Marketing, Customer Services
  • Available formats: PDF, HTM, EPUB, WORD, TXT, DOC, AZW3, PRC. Compressed in ZIP, RAR, LZ, TZ
  • Download servers: Uploaded, FileServe, BitShare, Toorgle, ZendTo, Microsoft OneDrive, 4Shared, FreakShare, EliteTorrent
  • Format: Paperback
  • Approximate value: 13.62 USD
  • Dimensions: 140x216x12.7mm
  • Weight: 185g
  • Printed by: Not Available
  • Published in: Philadelphia, United States
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