Seducing the Subconscious: The Psychology of Emotional Influence in Advertising download free [PDF and Ebook] by Robert Heath

Seducing the Subconscious: The Psychology of Emotional Influence in Advertising download free [PDF and Ebook] by Robert Heath year 2012
  • Book name: Seducing the Subconscious: The Psychology of Emotional Influence in Advertising
  • Author: Robert Heath
  • Release date: 2012/12/19
  • Publisher: JOHN WILEY AND SONS LTD
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780470974889
  • Rating: 9.05 of 10
  • Votes: 228
  • Review by: Luca Stine
  • Review rating: 8.91 of 10
  • Review Date: 2018/11/29
  • Total pages: 260
  • Includes a PDF summary of 27 pages
  • Description or summary of the book: Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience s lives. In addition to looking at ads influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
  • Estimated reading time (average reader): 17H11M20S
  • Other categories, genre or collection: Advertising, Psychology, Cognition & Cognitive Psychology
  • Available formats: AZW, DjVu, EPUB, PDF, DOC, SNB, WORD, TXT. Compressed in RAR, CHM, GZ, BZ2, ZIP
  • Download servers: Mediafire, Microsoft OneDrive, CmisSync, MEGA, Google Drive, Volafile, FreakShare, Torrent, 1337x
  • Format: Hardback
  • Approximate value: 34.99 USD
  • Dimensions: 165x225x20mm
  • Weight: 560g
  • Printed by: Wiley-Blackwell
  • Published in: Hoboken, United States
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