You Should Test That: Conversion Optimization for More Leads, Sales and Profit or the art and Science of Optimized Marketing download free [PDF and Ebook] by Chris Goward

You Should Test That: Conversion Optimization for More Leads, Sales and Profit or the art and Science of Optimized Marketing download free [PDF and Ebook] by Chris Goward year 2013
  • Book name: You Should Test That: Conversion Optimization for More Leads, Sales and Profit or the art and Science of Optimized Marketing
  • Author: Chris Goward
  • Release date: 2013/9/11
  • Publisher: JOHN WILEY & SONS INC
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781118301302
  • Rating: 7.77 of 10
  • Votes: 135
  • Review by: Billy Cotton
  • Review rating: 8.73 of 10
  • Review Date: 2018/11/7
  • Total pages: 368
  • Includes a PDF summary of 41 pages
  • Description or summary of the book: Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the 'why' and the 'how' of conversion optimization, helping you maximize the value of your website.
  • Estimated reading time (average reader): 24H13M35S
  • Other categories, genre or collection: Web Graphics & Design, E-commerce: Business Aspects, Retail Sector
  • Available formats: BMP, TXT, DOC, WORD, EPUB, PDF, TIFF, PDB. Compressed in RAR, BZ2, TBZ, ZIP, RPM, ALZ, DMG
  • Download servers: Microsoft OneDrive, 4Shared, Dropbox, SecureSlice, CloudBuckIt, FileServe
  • Format: Paperback
  • Approximate value: 24.96 USD
  • Dimensions: 188x235x19mm
  • Weight: 532g
  • Printed by: Sybex Inc.,U.S.
  • Published in: New York, United States
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