Value Proposition Design: How to Create Products and Services Customers Want download free [PDF and Ebook] by Alexander Osterwalder

Value Proposition Design: How to Create Products and Services Customers Want download free [PDF and Ebook] by Alexander Osterwalder year 2014
  • Book name: Value Proposition Design: How to Create Products and Services Customers Want
  • Author: Alexander Osterwalder
  • Release date: 2014/1/27
  • Publisher: JOHN WILEY & SONS INC
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781118968055
  • Rating: 8.89 of 10
  • Votes: 717
  • Review by: Noah Kay
  • Review rating: 8.75 of 10
  • Review Date: 2018/11/8
  • Total pages: 320
  • Includes a PDF summary of 30 pages
  • Description or summary of the book: The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resistValue Proposition Design helps you tackle the core challenge of every business - creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the 'Value Proposition Canvas' to design, test, create, and manage products and services customers actually want.Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires.In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.Value Proposition Design is an essential companion to the 'Business Model Canvas' from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.'
  • Estimated reading time (average reader): 15H1M19S
  • Other categories, genre or collection: Research & Development Management, Customer Services, Sales & Marketing, Management Of Specific Areas, Management Decision Making, Business Strategy
  • Available formats: WORD, DOC, EPUB, PNG, TXT, PDF, FB2, TCR. Compressed in ISO, CBC, IMG, RAR, AZW3, ZIP, TAR.LZO
  • Download servers: BitShare, FileServe, Uploaded, SendMyWay, Mediafire, Dropbox, Wuala, pCloud, Microsoft OneDrive, MEGA
  • Format: Paperback
  • Approximate value: 30.11 USD
  • Dimensions: 190x242x19mm
  • Weight: 778g
  • Printed by: Not Available
  • Published in: New York, United States
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