Public Relations download free [PDF and Ebook] by Edward L Bernays

Public Relations download free [PDF and Ebook] by Edward L Bernays year 2014
  • Book name: Public Relations
  • Author: Edward L Bernays
  • Release date: 2014/3/22
  • Publisher: WWW.SNOWBALLPUBLISHING.COM
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781607967125
  • Rating: 9.93 of 10
  • Votes: 353
  • Review by: Colten Waggoner
  • Review rating: 9.86 of 10
  • Review Date: 2018/11/14
  • Total pages: 384
  • Includes a PDF summary of 34 pages
  • Description or summary of the book: Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
  • Estimated reading time (average reader): 20H28M48S
  • Other categories, genre or collection: Political Control & Freedoms, Public Relations, Propaganda
  • Available formats: PML, MOBI, TXT, PDF, WORD, EPUB, DOC, JPEG. Compressed in ISO, ZIP, TAR.BZ2, AZW3, 7Z, RAR
  • Download servers: MEGA, Dropbox, Uploaded, Wuala, Microsoft OneDrive, Hotfile, FileServe, LimeTorrents, Google Drive, ownCloud
  • Format: Paperback
  • Approximate value: 23.12 USD
  • Dimensions: 152x229x20mm
  • Weight: 513g
  • Printed by: Not Available
  • Published in: United States
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