The Smarter Screen: What Your Business can Learn From the way Consumers Think Online download free [PDF and Ebook] by Shlomo Benartzi

The Smarter Screen: What Your Business can Learn From the way Consumers Think Online download free [PDF and Ebook] by Shlomo Benartzi year 2015
  • Book name: The Smarter Screen: What Your Business can Learn From the way Consumers Think Online
  • Author: Shlomo Benartzi
  • Release date: 2015/10/16
  • Publisher: LITTLE, BROWN BOOK GROUP
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780349410395
  • Rating: 7.21 of 10
  • Votes: 806
  • Review by: Lia Wyatt
  • Review rating: 7.48 of 10
  • Review Date: 2018/9/8
  • Total pages: 256
  • Includes a PDF summary of 25 pages
  • Description or summary of the book: The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online.Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Up-to-the-minute research will help optimise your business's online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and holds attention.This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success.
  • Estimated reading time (average reader): 13H9M19S
  • Other categories, genre or collection: Market Research, Behavioural Economics, E-commerce: Business Aspects, User Interface Design & Usability, Popular Psychology
  • Available formats: EPUB, WORD, CSV, TIFF, TXT, FB2, DOC, PDF. Compressed in LZ, ZIP, ARJ, LZO, RAR
  • Download servers: Torrent, 4Shared, FileHosting, FreakShare, Uptobox, Mediafire, Dropbox
  • Format: Paperback
  • Approximate value: 15.68 USD
  • Dimensions: 154x235x24mm
  • Weight: 334g
  • Printed by: PIATKUS BOOKS
  • Published in: London, United Kingdom
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