Branded Interactions: Creating the Digital Experience download free [PDF and Ebook] by Marco Spies

Branded Interactions: Creating the Digital Experience download free [PDF and Ebook] by Marco Spies year 2015
  • Book name: Branded Interactions: Creating the Digital Experience
  • Author: Marco Spies
  • Release date: 2015/7/7
  • Publisher: THAMES & HUDSON LTD
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780500518175
  • Rating: 8.46 of 10
  • Votes: 84
  • Review by: Kobe Mcdonald
  • Review rating: 7.38 of 10
  • Review Date: 2018/11/3
  • Total pages: 360
  • Includes a PDF summary of 43 pages
  • Description or summary of the book: Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. This book is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.
  • Estimated reading time (average reader): 18H53M59S
  • Other categories, genre or collection: Graphic Design, Retail Sector, Advertising, PDA / Handheld Programming, Business Strategy
  • Available formats: PNG, TXTz, DOC, TXT, ODT, WORD, PDF, EPUB. Compressed in CBZ, GZ, TAR.BZ2, ZIP, CAB, RAR, AZW
  • Download servers: OpenDrive, Torrent, Uploaded, Mediafire, Google Drive, Gett, FileServe
  • Format: Hardback
  • Approximate value: 61.65 USD
  • Dimensions: 200x265x35.56mm
  • Weight: 1,620g
  • Printed by: Not Available
  • Published in: London, United Kingdom
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