Scientific Advertising download free [PDF and Ebook] by Claude Hopkins

Scientific Advertising download free [PDF and Ebook] by Claude Hopkins year 2016
  • Book name: Scientific Advertising
  • Author: Claude Hopkins
  • Release date: 2016/8/23
  • Publisher: MARTINO FINE BOOKS
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781614279235
  • Rating: 9.13 of 10
  • Votes: 534
  • Review by: Isabelle Todd
  • Review rating: 7.79 of 10
  • Review Date: 2018/9/13
  • Total pages: 116
  • Includes a PDF summary of 13 pages
  • Description or summary of the book: 2016 Reprint of the 1923 edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. 'Scientific Advertising' is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a 'must-read' book. David Ogilvy wrote that 'Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.' The book is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is 'playing on the safe side of a hundred to one shot.' The book also contains information on how to write advertising that sells.
  • Estimated reading time (average reader): 7H47M52S
  • Other categories, genre or collection: Sales & Marketing, Advertising
  • Available formats: WORD, HTMLZ, DOC, PDF, SNB, EPUB, PML, TXT. Compressed in RAR, ISO, TGZ, TAR.BZ, CBC, ZIP, ARC
  • Download servers: Dropbox, Torrent, Mediafire, Microsoft OneDrive, Filedropper
  • Format: Paperback
  • Approximate value: 7.89 USD
  • Dimensions: 152x229x7mm
  • Weight: 181g
  • Printed by: Not Available
  • Published in: Not Available
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