Contrarian Branding: Stand out by Camouflaging the Competition download free [PDF and Ebook] by Roland Van Der Vorst

Contrarian Branding: Stand out by Camouflaging the Competition download free [PDF and Ebook] by Roland Van Der Vorst year 2018
  • Book name: Contrarian Branding: Stand out by Camouflaging the Competition
  • Author: Roland Van Der Vorst
  • Release date: 2018/9/24
  • Publisher: BIS PUBLISHERS B.V.
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9789063694630
  • Rating: 9.39 of 10
  • Votes: 613
  • Review by: Aria Fox
  • Review rating: 9.4 of 10
  • Review Date: 2018/9/3
  • Total pages: 192
  • Includes a PDF summary of 18 pages
  • Description or summary of the book: The world is busier than ever. One of the major challenges for brands is how to stand out of the competition: brands competing for market share, new brands that are being introduced, and indeed politicians fighting for attention in a crowded arena. What to make of all the brand content being thrust through the digital channels every day by those in search of a willing audience? In the ocean of competing supply, it's easier to drown than to float to the surface. While warehouses and supermarket shelves overflow, inboxes and servers fill up and everyone has more and more choice, the question arises: What does it take for a brand to stand out? How do brands consistently get themselves noticed in a world that has more and more to offer? The answer is certainly not to create more and more messages. Instead, brand managers should be able to craft 'polar' brand associations. In this book, professor, top strategist and entrepreneur Roland van der Vorst shows how brands catch the eye by creating polarity. This goes further than just being different. It's a sophisticated technique to set brands apart from all other competitors in a radical way. This can be done by creating brand associations that radically split a competitive field into absolute opposites or are able to reconcile these in unexpected ways. Lightheartedly and with a wealth of examples, he describes unique ways of guaranteeing brands to create a break through. Contrarian Branding is a must for brands eager to stand out from the crowd
  • Estimated reading time (average reader): 10H1M36S
  • Other categories, genre or collection: Sales & Marketing, Industrial / Commercial Art & Design, Advertising, Business Strategy
  • Available formats: PNG, TXT, PDF, DOC, OEB, WORD, GIF, EPUB. Compressed in DEB, BZ2, RAR, ISO, ZIP
  • Download servers: FileServe, TusFiles, 4Shared, Uploaded, Hotfile,
  • Format: Paperback
  • Approximate value: 18.05 USD
  • Dimensions: 144x214x12.7mm
  • Weight: 370g
  • Printed by: Not Available
  • Published in: Amsterdam, Netherlands

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