Marketing Myopia download free [PDF and Ebook] by Theordore Levitt

Marketing Myopia download free [PDF and Ebook] by Theordore Levitt year 2008
  • Book name: Marketing Myopia
  • Author: Theordore Levitt
  • Release date: 2008/3/28
  • Publisher: HARVARD BUSINESS REVIEW PRESS
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781422126011
  • Rating: 7.33 of 10
  • Votes: 153
  • Review by: Harvey Kiser
  • Review rating: 7.26 of 10
  • Review Date: 2018/11/28
  • Total pages: 104
  • Includes a PDF summary of 12 pages
  • Description or summary of the book: What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.
  • Estimated reading time (average reader): 4H51M12S
  • Other categories, genre or collection: Sales & Marketing
  • Available formats: PDF, TXT, DOC, TCR, GIF, WORD, EPUB, HTML. Compressed in Z, RAR, ALZ, AZW, TAR.XZ, ZIP
  • Download servers: MEGA, Data File Host, 4Shared, FreakShare, Uploaded, SeedPeer, Google Drive, Nullupload.com, Mediafire
  • Format: Paperback
  • Approximate value: 9.32 USD
  • Dimensions: 104.14x162.56x5.08mm
  • Weight: 90.72g
  • Printed by: Not Available
  • Published in: Boston, MA, United States
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