Tilt: Shifting Your Strategy From Products to Customers download free [PDF and Ebook] by Niraj Dawar

Tilt: Shifting Your Strategy From Products to Customers download free [PDF and Ebook] by Niraj Dawar year 2013
  • Book name: Tilt: Shifting Your Strategy From Products to Customers
  • Author: Niraj Dawar
  • Release date: 2013/3/30
  • Publisher: HARVARD BUSINESS REVIEW PRESS
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781422187173
  • Rating: 9.09 of 10
  • Votes: 196
  • Review by: Waylon Blanton
  • Review rating: 7.06 of 10
  • Review Date: 2018/9/9
  • Total pages: 240
  • Includes a PDF summary of 24 pages
  • Description or summary of the book: Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory-and by inventing exciting new products that competitors could not replicate. But these sources of competitive advantage are being irreversibly leveled by globalization and technology. Today, competitors can rapidly decipher and deploy the recipe for your product's secret sauce and use it against you. 'Upstream,' product-related advantages are rapidly eroding. This does not mean that competitive advantage is a thing of the past. Rather, its center has shifted. As marketing professor Niraj Dawar compellingly argues, advantage is now found 'downstream,' where companies interact with customers in the marketplace.Tilt will help you grasp the global nature of this downstream shift and its profound implications for your strategy and your organization. With vivid examples from around the world, ranging across industries and sectors, Dawar shows how companies are reorienting their strategies around customer interactions to create and capture unique value. And he demonstrates how, unlike product-related advantage, this value is cumulative, continuously building over time. In an increasingly customer-centered world marketplace, let Tilt serve as your guide to shifting your strategy downstream-and achieving enduring competitive advantage.
  • Estimated reading time (average reader): 16H15M59S
  • Other categories, genre or collection: Sales & Marketing, Business Strategy, Management & Management Techniques
  • Available formats: DjVu, PDF, DOC, XPS, LIT, EPUB, TXT, WORD. Compressed in LZ, RAR, ZIP, EML
  • Download servers: MEGA, Sync.com, FreakShare, FileCupid, Mediafire, Uploaded, FileServe
  • Format: Hardback
  • Approximate value: 26.82 USD
  • Dimensions: 156x235x25.4mm
  • Weight: 454g
  • Printed by: Not Available
  • Published in: United States
Option 1

Option 2

Option 3

Option 4

Option 5
Vote:

More books of the publisher HARVARD BUSINESS REVIEW PRESS

More books of 2013

More books of the genre or collection Business, Finance and Law